Digital Dexterity: Why Agility is More Critical Now Than Ever

For businesses in today’s climate, being able to rapidly manage and deliver accessible, high-impact digital experiences is critical.

Crownpeak and technology research specialists Vanson Bourne interviewed 400 marketing and IT decision-makers on their organizations’ experience with traditional content management systems (CMS), their time-to-market and the total cost of ownership of their digital experience platforms. We showcase the results and explain the implications for organizations.

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Why agility is more critical now than ever ebook cover

Key Findings
Marketer Results
Information Technology Results

Key Findings

Organizations using traditional CMS solutions are struggling to accelerate their digital experiences

94%

of respondents say speed and agility are very important to digital experience management and delivery

73%

report that their organization requires improvement when it comes to the speed and agility of their online content management and digital experience delivery

The average number of months it has taken respondents’ organizations to implement their current CMS or DXP

38%

average revenue uplift that organizations could realize by improving the speed of their digital experience delivery

Why is this?

Marketers and IT professionals don’t always see eye-to-eye on this. They cite the following impediments to achieving high levels of agility:

40%

of respondents cite that organizational processes are holding them back

40%

cite slow implementation of their digital experience management solution

39%

indicate too much time and budget is spent on maintaining infrastructure

28%

indicate that their technology is hard to use

Marketer Results

Marketers need to accelerate digital experiences to keep pace with new market demands

73%

report that their organization requires improvement when it comes to the speed and agility of their online content management and digital experience delivery

35%

of marketers struggle to keep digital content consistent with brand messaging

The average number of months it has taken respondents’ organizations to implement their current CMS or DXP

Beyond the launch of their CMS or DXP, organizations are taking significantly longer to launch digital campaigns than expected.

On average, it takes:

longer to implement a new landing page design

1.7x

longer to create a microsite with a new design/creative

longer to create a new content page using an existing template or page layout

1.3x

longer to create a new content page using a new template or page layout

Information Technology Results

Stalling acceleration coupled with the hidden costs of traditional CMS are putting a strain on organizations

The average number of months it has taken respondents’ organizations to implement their current CMS or DXP

32%

of IT decision-makers say too much time and budget are spent on maintaining infrastructure

47%

of IT decision-makers state that marketing asks them to customize software to meet organizational needs

$1.3m

The average amount of money respondents’ organizations have spent over the last 12 months on infrastructure related to its CMS or DXP

55%

of development teams’ time is spent each week maintaining current CMS or DXP platforms versus 45% spent creating new digital experiences

+38%

average revenue uplift that organizations could realize by improving the speed of their digital experience delivery

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